Grades For Final (And Final Grades) Posted

The grades are now posted. I threw out six questions on the final exam because at least 70% of the class missed those questions, so your percent correct is out of 49, rather than 55.

The mean after the curve was 76% (SD = 13). Here is the grade distribution.


The point totals and final grades are also posted. Again, unless there is a mathematical error in your point total, the grade you see is the grade you get. Remember, that your point totals already include attendance, extra credit, generous exam curves, etc., so I can't add points on top of all that.

Have a good break ... or for those graduating, congrats!

Project Grades Posted (Updated below)

The grades for the project are now posted on Blackboard.

Except for the final exam and the peer evaluations, all your points are now included. To find out what you need to make on the final for each letter grade, you can use the grade calculator (Excel). Just plug in your total points and your expected peer evaluation points, and it will tell you how many points you need on the final (out of 200).

And remember, the final is from 8-10 a.m. on Monday.

Updated Sun 12/10 2:39 p.m.: If you used the grade calculator before now, there were several issues with the formula. (I guess I should have included a disclaimer.) It is working now, so please recalculate the points needed if you used the calculator earlier.

Chapter 20 Handouts Posted

The handouts for Chapter 20 are now posted. You can download them here.

Important Things To Remember

We're almost done for the semester, so several announcements and reminders:

• All of the points are posted except for the project and the final exam. I have posted a grade calculator so that you can see how many points you'll need on the final to get an A, B or C based upon your expected grade for the project*. Download the calculator here. (Excel format)
• The project is due by 5 p.m. on Friday, Dec. 11.
• Peer evaluations for the project are due at the beginning of the class on exam day (8-10 a.m. next Monday 12/14 -- please note exam time). Download the peer evaluation form here.
  
• On Wednesday, we'll talk a little about writing up your research, and then do a short review for the exam
• Be sure to complete the online student evaluation of teaching form before Friday. Click here to complete.
  

* Note about your points: Please do not email me after the final grades are posted and ask me to change your grade. Your grade is based on your points. If I have made an error or left off points, by all means let me know. However, the final grading is very simple. If you have enough points, you get the grade. If you don't, you don't. (900 points is an A, 899 is a B, etc.) Your point total already includes attendance, extra credit and curves, so I don't add points on top of that. If you email to ask me for an exception, you'll just waste both of our time. No exceptions. Period. Exclamation mark.

Student Evaluations of Teaching

As you probably know, this semester UNT has switched to an online system of student evaluations. I want to encourage all of you to take advantage of this opportunity to rate both my teaching and the course.

This is important because it (a) is how the university evaluates me as an instructor, and (b) helps me improve my teaching and the setup of the course. Answer honestly, and don't worry ... your ratings and comments will remain anonymous, and the results won't be released until after grades are assigned.

Take the survey here.

SPSS Guides for Tests of Associations and Regression Posted

I have posted the SPSS guides for tests of associations (last week's lab) here, and another guide for regression (today's lab) here.

Those should be helpful as you work on you project.

Also, remember that we changed next week's schedule ... an optional lab on Monday, and on Wednesday we'll talk about presenting research and do a review for the final.

Chapter 19 Handouts Posted

The handouts for Chapter 19 (Regression Analysis) are now posted. This is an important lecture that will be a big part of the final, so plan to be in class if at all possible.

The handouts are here.

Just Posted: SPSS Guide For Tests of Differences and SPSS Data

I have posted the data set for the project. Keep in mind, though, that the limited version of SPSS that comes with the book will not work with this data because there are too many variables and rows of data. You can download it here.

Also, I posted an electronic version of the handout from last Wednesday's lab on tests of differences. Download it here.

Finally, as I mentioned in class today, each group will need to turn in a list of 10-12 hypotheses. This will be due at the beginning of class on Wednesday, Dec. 2.

Chapter 18 Handouts Posted

The handouts for Monday (Chapter 18) are now posted. There is a lot of information, so we may not get through the entire chapter. We'll finish up in the lab on Wednesday.

Download the slides here.

Extra Credit Opportunity

Here's a chance to earn 5 extra points by taking a survey. The deadline is Thursday, Nov. 17 at 11:59 p.m. (basically midnight).

The survey is here.

Note: If you're in my other class, this is a different survey, so you'll need to take both to get credit in both classes.

Chapter 17 Handouts Posted

The handouts for Chapter 17 are now posted. You can download them here.

Chapter 16 Handouts Posted

The handouts for Chapter 16 are posted here.

We'll talk about the theory behind parameter estimation and hypothesis testing in class, and on Wednesday we'll finish up and learn how to do it in SPSS.

Files Posted For Survey Data Entry

I have posted the Excel spreadsheet for the survey data here.

You can also download the coding sheet here, and if you need to print out more copies of the survey itself, I have posted it here.

Just to sum up the assignment -- each group will send me one copy of the spreadsheet by Monday. Each group member should have 40 surveys, so if you have four members, you should have 160 surveys, 200 surveys for five members, etc.

I am extending the deadline for the spreadsheets by a few hours. As long as you send me your surveys by midnight on Monday (instead of 5 p.m.), your group won't be penalized.

Handouts For Mon (11/2) Posted

I have posted the handouts for tomorrow's class. I combined a very abbreviated version of Chapter 14's handouts with Chapter 15. We'll probably finish up Chapter 15 in the lab on Wednesday.

You can download the handouts here.

Exam 2 Grades Posted

The grades for Exam 2 are now posted. The grades were pretty good. I threw out three questions that at least 65% of the class missed, so your grade was calculated as the percentage correct out of 47, rather than 50.

The grade distribution and statistics are provided below:


Mean: 77.8%
S.D.: 12.25
Median: 79%
Min: 57%
Max: 98%

I also calculated an approximate mid-term grade based on the percentage of points you have earned. (For example, if you earned 92% of the points, you'll see a 92, which would be an A.) That will display at the top under "Mid-Term." Right now, there are still 390 points left, so there's plenty of opportunity to raise your grade between now and the end of the semester.

Project Part I Grades Posted

I have posted the grades for Project Part I. You'll see three columns -- one for the percentage of points, one for your peer evaluation points and the third which is the points you earned. The first two are used to calculate the points.

If you don't see any peer evaluation points, you didn't have any added or subtracted. If you didn't turn in your peer evaluations, you had -1 points in addition to any subtracted by your peers.

If you want to see your projects, come by my office during office hours. (I won't have them Monday because of a dental appointment, though.)

Chapter 13 Handouts Posted

The handouts for Chapter 13 are now available. You'll notice that there are a lot of slides. Don't panic ... we'll finish up whatever we don't finish next Monday. Chapter 14 is really short, so we'll have plenty of time.

The handouts are here.

Chapter 12 Handouts Posted

The handouts for Chapter 12 are now posted. You can download them here.

Also, I updated the class schedule as we discussed in class last Wednesday. Exam #2 will now be Wednesday, October 28, and will still cover chapters 9-14. The new schedule is here.

Peer Evaluation Form Posted

I have posted the Excel spreadsheet for the Peer Evaluation Form. You can either print it out and bring it to class on Monday, or you can e-mail it to me at david.taylor@unt.edu -- put "Peer Evaluation" in the subject line.

The form is available here.

Chapter 11 Handouts

The handouts for Chapter 11 are posted. You can download them here.

On Monday, we'll finish up Chapter 10 and starts Chapter 11. I will also meet with each group individually to talk about your research objectives, constructs, etc.

Chapter 10 Handouts Posted

The handouts for Chapter 10 are posted. This is a very important chapter, so be sure you read the text and review the handouts for the exam.

Download the slides here.

Chapter 9 Handouts Posted

The handouts for Monday (10/5) are now posted. You can download them here.

Also, note the extra credit opportunity below.

Extra Credit Opportunity

Update 10/3 8:08 p.m.: The link is working again.

Here's your chance to earn 10 extra points toward your total. Just take a short survey ... should take 10-15 minutes. Be sure to enter your name and EUID (e.g. "abc0001", not your ID number).

The survey is here.

To earn points, complete by 11:59 p.m. on Friday, October 9.

Exam 1 Grades Posted On Blackboard

The grades for Exam I are posted on Blackboard. There was only one troublesome question, so I threw that one out. Although there were only four A's, there were a lot of high B's and not many C's, so it was a pretty good normal distribution.

As a class, you did very well. The mean was around 79% (see stats below), so I didn't figure in much of a curve. However, your number correct was divided by 46 instead of 47, so you did get a few extra points.

Statistics

MEAN	79%
MODE	85%
MIN	47%
MAX	96%
STDEV	13%

Handouts Posted for Chapter 8

The handouts for Wednesday's class are now posted. You can download them here.

Also, don't forget that if you signed up last week, we will have a focus group right after class. Lunch will be provided, and you'll receive extra credit.

For those of you who weren't able to attend, I'll provide you with an opportunity later in the semester. If you signed up and something came up, it's OK, too.

Chapter 6-7 Handouts Posted

The handouts for Monday's class are posted. We'll talk for a bit about the guest speaker from last week and finish up our discussion of experimental design and then discuss Chapters 6-7.

The handouts are available here.

Wednesday's Class

There are no handouts for Wednesday 9/16, since we'll hear from our guest speaker, Tim Raiet of Pita Pit. Be prepared to ask questions to gain background information from the project.

Before Mr. Raiet speaks, we'll go over the details of the project, and I'll give you the handout for Part I.

Chapter 5 Handouts Posted

Our guest speaker, Mr. Tim Raiet of Pita Pit, will talk to us on Wednesday, so we'll cover Chapter 5 on Monday.

The slides are posted here.

Group Sign-Up Sheets Posted

I have posted the group sign-up sheets on the home page of Blackboard.

Please sign up under your appropriate team number. For those of you who came into the class late, there is an extra group (Team 6) set up for you.

Chapter 4 Handouts Posted

The handouts for Chapter 4 are posted. You can download them here.

I posted them in Powerpoint format, rather than PDF, since that appears to be the format preferred by most students.

Update 9/9 1:05 p.m.: Corrected link above.

Paid 3-Day Temp Positions Doing Marketing Research

The Link Group, a marketing research firm based in Durham, NC, is doing some research at Grapevine Mills Sept. 24-26, and they're looking to hire three students to work those days.

They will be doing interviews on behalf of a major clothing retailer with customers about shopping habits. You would need to be available for all the following times:

• 9/24 (Thurs) 10 a.m.- 8 p.m.
• 9/25 (Fri) Noon-6 p.m.
• 9/26 (Sat) Noon-6 p.m. (as needed)

The pay is $18 per hour. They're hiring on a first-qualified, first-hired basis, so if you're interested, contact Maggie Mobley at The Link Group by calling 919.313.2000 ext. 219 or emailing her at maggie@tlg.com.

Chapter 1-2 Handouts Posted For Wed 9/2

The handouts are posted for Chapters 1-2. There are quite a few slides, but we will go through the second half pretty quickly, so don't panic.

You can download the handouts here.

Welcome to the class blog

This is the course blog for Professor Taylor's MKTG 3710 (Marketing Research) course. All of the handouts and resources will be posted here. (Grades will be posted on Blackboard for security reasons.)

If you have a Google account, you can "follow" the blog, or you can add it to your home page on sites such as Yahoo!, AOL or any other site that includes an RSS reader.